Nourishing Conversations: When the Incentius Team Talks Food Marketing April 24, 2024

When it comes to product development, we usually get caught up in talks about coding, projects, and all things innovative. But ever wonder what happens when we switch gears? Well, the folks over at Incentius decided to spice things up a bit by starting a lively podcast all about something near and dear to everyone’s hearts: food!

Listening to the team banter about their culinary adventures was not only entertaining but also a reminder of the human side of the IT world. It’s easy to forget that behind every project, there are people with diverse interests and experiences.

To catch the full flavour of this engaging podcast, watch the video below. Get ready to laugh, reminisce, and maybe even feel a little hungry!

Check out the full podcast video below

Dive in, and don’t forget to grab a snack! 🍕🎙️

Incentius Podcast

Tailwind CSS – The Ultimate Resource for Designers, Developers & Front-End Developers Marketing December 6, 2022

What is CSS?

CSS stands for Cascading Style Sheets. CSS is a straightforward design language created to make the process of making web pages presentable. It defines web page styles such as design layout and display variations for different devices and screen sizes. Earlier, tags such as font color, background, style, border, and size had to be regularly employed on each web page. CSS was developed to address issues like the time and cost involved in building a large website with font and color information on each page. CSS is a powerful tool for web designers and developers, as it allows them to separate the content of a web page from its presentation. A website’s styling can be changed globally by altering a single CSS file rather than changing each page, making it simpler to maintain and update websites.
CSS is an essential part of modern web development, and virtually all websites on the internet use it. The rendering of CSS styles is handled differently by browsers like
Firefox and Internet Explorer.


What is Tailwind CSS?

  • Tailwind CSS is a utility-first CSS framework for quickly creating unique user experiences. It means that, as opposed to the traditional approach, we can create custom designs using utility classes. These utility classes can create unique and custom designs. You can use utility classes to modify your application’s padding, margin, color, font, shadow, and more.
  • The CSS framework is extremely adaptable and provides all the building blocks required to create custom designs without requiring you to struggle to overcome argumentative styles. The developers can create designs, layouts, and even a one-page website template using Tailwind CSS.
  • It gives us a workflow without any restrictions and unwanted features. It doesn’t enforce design guidelines or dictate how your website should look; instead, you combine little parts to create a one-of-a-kind user interface. Tailwind takes a “raw” CSS file, processes it through a configuration file, and delivers the best results.
  • For large projects or companies, Tailwind CSS is beneficial. Many brands, like GitHub, Heroku, Kickstarter, Twitch, Segment, etc., implement Tailwind CSS. If you want to work with unlimited flexibility, then Tailwind CSS is the best choice.  
  • Netflix, for instance, uses Tailwind for Netflix Top 10, while the entire website only transmits 6.5kB of CSS.


Why do developers want to use Tailwind CSS?

  • Tailwind CSS makes workflows better for web development. 
  • It is super customizable and comes with a default configuration. You can customize almost everything in Tailwind CSS. 
  • From colors to fonts and space sizing everything, it is so much faster than other frameworks.
  • No switching from HTML to CSS saves developers time. Also, if you are familiar with Tailwind, you can jump into a new project without hassle. 
  • No more coming up with names for style classes in Tailwind CSS; you only have to name things when you extract a component. Otherwise, you don’t have to waste time naming them.
  • When utilizing conventional CSS, you must update the CSS file with any modifications you make to your designs. However, you can make design updates without altering the entire file. Simply put, you don’t need to download the complete file again. Therefore, developers are enticed to use Tailwind CSS for their applications.
  • Tailwind CSS integrates with popular tools like Gatsby, Tailwind Starter Kit, Headless UI, Tailwind UI, and windiCSS.


Is it worthwhile to try Tailwind?

Working with Tailwind is very different from working with other CSS frameworks. It is an excellent solution for CSS-savvy developers who want to improve their creation and design process in the long run. But, if you are unfamiliar with the concept of CSS or don’t want to spend time learning a new CSS framework, then Tailwind CSS is not a good idea. It becomes obvious that everything is dependent on your individual needs and preferences. If saving time on CSS styling is important, you should give Tailwind a shot. Regardless of whether you use Tailwind, many developers do so for good reasons. It’s here to stay because it provides a better styling process and is a responsive and stable framework. Tailwind CSS is quite efficient and can change the way you work.



Tailwind’s extreme customizability was a design goal from the beginning. It is a popular choice for developers who want a flexible and customizable CSS framework that allows them to build unique and consistent designs with minimal effort. You seldom ever need to write any custom CSS because Tailwind offers practically all the tools you need to develop a site entirely in HTML. You can use Tailwind CSS in various projects, including websites, web applications, and even native mobile apps.

Benefits and Limitations of using Node.js Marketing November 30, 2022

What is Node.js?

  • Node.js is a runtime environment for implementing JavaScript code outside a web browser. It is used for building server-side applications with JavaScript and has become a popular choice for building scalable and high-performance web applications.  Smart applications built with Node.js deliver consistently strong performance. As a result, Node.js has solidified its position as a standard for creating applications for Linux, OS X, and Microsoft Windows.
  • If you have a solid programming foundation (such as Python), you can begin learning Node.js without first taking a Javascript course. While building Node servers, you can learn the fundamentals of JS.
  • Node.js has a collection of built-in modules that provide capabilities for tasks such as creating server-side web applications, working with data streams, and managing file systems. It also has a large and active community of users and developers who contribute third-party modules that extend the capabilities of Node.js. A full-stack JavaScript developer can create both client and server software. They are proficient in making a browser like Angular or Vue.js and creating a server using Node.js.


Why do developers prefer Node.js over other programming languages?

  1. Node.js enables you to use JavaScript for backend development, making it easy to match backend functions to front-end functions. When using node.js, you can share code between client and server applications. 
  2. Node.js can easily be used as a server-side proxy, handling many simultaneous connections in a non-blocking manner. It’s especially helpful when proxying different services with varying response times or collecting data from multiple sources.
  3. Node.js developers are good at multitasking and capable of handling data exchange between the server and the users. By integrating web-based applications, they also assist front-end developers.
  4. On an average, it takes about three months to learn Node.js and build a functional full-stack application.



1. Decent Library Coverage

Node.js includes a decent library of JavaScript modules, which greatly simplifies the development of web applications with Node.js. It has a sizeable and engaged community of users and developers, which has resulted in a rich ecosystem of third-party modules that extend the capabilities of Node.js. Developers can save a significant amount of time, effort, and resources by using Node.js libraries. However, choosing the right ones can take a bit of work as npm (Node Package Manager) is brimming with highly functional ones.

2. Flexibility

Programming flexibility is likely the biggest advantage in considering the benefits and limitations of Node.js. When Node.js is modified, only that specific node is affected. It only calls for a change to the node, as opposed to other run-time environments or frameworks that can require changes back to the core code. This flexibility means that Node.js can develop a wide range of applications with different requirements and constraints. Programmers can use APIs to incorporate communication protocols such as TCP, HTTP, DNS, and others into the server. Developers may experiment and explore Node.js applications with ease because of such seamless interactions of data transfer.

3. Easy to master

Considering that Node.js is built on JavaScript, it is simple to learn. Programmers may easily connect nodes to the rest of the full-stack development as it runs on JavaScript. This enables front-end developers to tackle difficult back-end programming jobs. And there is no need for additional server-side languages. It proves as a positive factor because it streamlines practically every aspect of development and makes it simpler for programmers of all skill levels to access the back end of your mobile apps. Even if you are a novice or a junior developer, learning and using Node.js takes less time and effort. Also, it takes relatively less time to write codes for Node.js.

4. Speed to market development

The ease with which developers may add new features, pre-made tools, and templates is one of the numerous advantages of Node’s JavaScript foundation. It offers a sizable package management library with tens of thousands of open-source choices that can be incorporated immediately into your app project. These pre-packaged choices cut down your time to market and your programming expenses. They help speed up the development process and get an application to market faster.

5. Demand for experienced Node.js developers

Although most computer and mobile app developers are proficient in Javascript, not all possess the engineering knowledge required to work in a Node.js environment. The market holds a small number of talented Node.js developers, which is good news for them. The graph below shows how npm trends have changed over the past five years. The number of Node.js downloads has grown steadily from 2018 to 2019. And in 2020, you’ll notice a sharp increase in downloads, from 2000 to 5000. The number keeps growing, reaching 6000 downloads in 2022. The rise in npm trends demonstrates the increase in demand for skilled Node.js developers attempting to compete in the market.




1. Maintenance issues

Improper application maintenance can cause issues with stability or flexibility, leading to the app’s failure. When developers write their code inefficiently or use outdated tools, performance suffers, and users may encounter more bugs and app crashes. In the direst scenario, adding new features may only become possible by completely rewriting the codebase. In terms of business, you will need to invest more resources in technology and plan for a much longer development process. Scaling is a bit more challenging with Node.js because it runs on a single thread. A developer needing more experience could have trouble with too many alternatives, resulting in an inconsistent application structure. Additionally, the fact that Node.js has a large stack is troublesome because the frameworks need strong ideologies and hence don’t offer explicit guidance on how to build code. 

2. Inadequate for apps with heavy computation

Despite being single-threaded and event-driven, Node.js struggles to handle complex CPU-based computations for the same reason. Node.js uses all available CPU power to complete a task when it gets a significant CPU-driven task in its event loop.  Eventually, the event loop slows down, making your application’s user interface even more difficult. Node.js released the “worker threads” module in 2018, enabling programmers to run several threads concurrently. But unfortunately, it was not prepared to tackle CPU-bound computing problems.

3. Shifting API 

Node.js’s Application User Interface has changed numerous times. Not every change is backward compatible. It means that developers must make changes to the accessible code bases in order to maintain compatibility with the most recent version of the Node.js API. Thus, the shifting API may cause problems for developers in the long run.

4. Callback error

Watch the alert if you maintain a lot of queued tasks running in the background. You might find yourself in “callback hell,” as Node programmers like to put it. Callbacks are nested many levels deep as a result of this. Callbacks are actions that take place after a task has been completed. If too many of them run in the background, their callbacks may nest inside of one another. Although the asynchronous nature of Node may be partially to blame, it happens when you need to execute clean code or have better code architectures.

5. Excess use of memory

Excessive memory consumption by a Node application is frequently detected by scripts that use operating system facilities or production monitoring tools. Sometimes the application fails because it exceeds a Node.js or operating system limit. This is referred to as an out-of-memory error. An out-of-memory error causes the Node.js application to generate an error output and terminate.


Did you know?

  1. More than 97% of all modern web applications use npm modules, making Node.js ideal for complex web application development needs.
  2. The Node.js implementation was originally designed for the Chrome browser.
  3. As it powers several Node.js PaaS providers, the Node package manager is commonly known as the core of almost all deployment systems.


In a nutshell:

Node.js is one of the fastest-growing technologies today. More and more developers are adopting it because of its simplicity and speed. It also provides better performance than other frameworks in the market. Although, it is always important for developers to carefully evaluate the available options and choose the best technology for their specific needs and requirements. Besides this, Node.js also has excellent library coverage, which I have discussed in my previous blog.

10 Best Data Warehouse Tools to use in 2023 Marketing November 23, 2022

What is a data warehouse?

A data warehouse is notably designed for data analytics, which involves reading huge amounts of data to figure out relationships and trends across the data. A data warehouse typically stores processed data in databases, which are used to collect and organize data. These databases store information in a structure of predefined tables and columns. Business users rely on data warehouses to gain insights into their company’s data, which further aids them in future business decisions.

Data warehouses require more storage, computing, networking, and memory because of the volume and variety of data produced by businesses. The amount of enterprise data organizations generate is increasing, as they expand their customer base and embrace new technologies.

Why is there a demand for data warehouse tools?

Data warehouse tools use Artificial intelligence (AI) and Machine Learning (ML) to enhance data warehouse performance. Some of the key factors businesses consider for using data warehouse tools are:

  • To gain strategic and operational knowledge from the data
  • Improve decision-making and support systems
  • Explore and assess the effectiveness of marketing efforts
  • Keep track of the performance of their employees
  • Observe consumer trends and forecast the next business cycle

Investment in data warehouse tools is skyrocketing. The data warehouse market is anticipated to grow to $34 billion by 2025 from its current size of approximately $21 billionMicrosoft Azure’s SQL Data Warehouse and AWS Redshift are the two fastest-growing market players. 

10 data warehouse tools to use in 2023

  • Google Data Warehouse Tools

Given its leading position as a search engine, Google is well-known for its data management abilities. Google’s Data Warehouse Tools demonstrate the company’s advanced data management and analytics capabilities. One of the best data warehouse tools Google offers is Google BigQuery. It is a cost-effective data warehouse tool that includes machine learning capabilities. The platform uses high-speed SQL(Structured Query language), which helps to store and query large data sets.

  • Big Eval

Big Eval leverages the value of the enterprise by continuously validating and monitoring the information quality of the data. It also automates testing tasks during the development process. The tool has a unique automation approach and a simple user interface that ensures same-day benefits.

  • Oracle Autonomous Data Warehouse

Oracle Autonomous data warehouse is a top legacy software in the database market. The Oracle database is ideal for enterprise companies looking to improve their business insights through machine learning. The tool can automate functions like setting, safeguarding, regulating, scaling, and backing up data within the data warehouse. Oracle Database provides data warehousing and analytics to assist businesses in scrutinizing their data and gaining deeper insights.

  • Snowflake

Snowflake is a unique cloud-based data warehouse tool in the business world. The cutting-edge data warehouse is built with a patented new architecture to handle all aspects of data and analytics. It combines performance, simplicity, concurrency, and affordability on a higher scale as compared to other data warehouse tools. Snowflake allows for both transformation during and transformation after loading (ELT) processes. Snowflake integrates with several data integration tools, including Informatica, Talend, Fivetran, and Matillion.

  • IBM Data Warehouse Tools

IBM is used by large business clients. The company is well-known for its vertical data models, in-database, and real-time analytics, which are especially important in data warehousing. One of the most established IBM Data warehouse tools in the market is the IBM Db2 Warehouse.

IBM Db2 Warehouse tool allows for self-scaling of data storage and processing. It includes a relational database that enables you to quickly store, analyze, and retrieve data. It takes data from a source system and transforms and feeds it into the target system. And to understand how data passes through transformation and integration, you can use Data Lineage, pre-build connections, and stages in the tools

  •  Teradata Vantage

Teradata Vantage provides all-in-one data warehousing solutions. It is a cloud analytics platform combining analytics, data lakes, data warehouses, and new data sources. Teradata Vantage also supports SQL for interacting with data stored in tables.

  • Amazon Redshift

Amazon Redshift is a fully managed, petabyte-scale (measurement unit of data) cloud data warehouse solution. It is a simple and cost-effective data warehouse tool. It uses standard SQL to analyze almost any type of data. It provides huge storage capacity and offers compatible backups for your data. It is widely used, and because of its easy scalability, it can handle large enterprise databases.

  • SAP Cloud Data Warehouse

SAP Cloud Data Warehouse is used for open-source and client-server platforms. It is built in a modular format for efficient use and space utilization. It incorporates ML and AI functionality in its data warehouse solution. And also offers a pricing calculator based on its level of usage. SAP is a portable application that can be used on any device.

  • PostgreSQL

PostgreSQL is a powerful, open-source object-relational database system that has been actively developed for over 30 years and has a strong reputation for dependability, feature robustness, and high-end performance. The tool can function as a primary database and is useful for large and small corporations, as well as medium-sized businesses.

  • Microsoft Azure Data Warehouse Tools

Microsoft Azure is a cloud-computing platform that allows developers to create, test, and deploy applications. Azure is publicly available and offers Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS). One of the best data warehouse tools that Microsoft offers is the Azure SQL database. It is based on the PaaS infrastructure, which handles database maintenance tasks like updating, patching, monitoring, and backing.


In a nutshell:

Utilizing pooled data and data warehouse tools can effectively streamline your business organization. Data warehouse solutions (tools) can translate gathered data from diverse sources into a more straightforward arrangement.

Types of Software Applications: A detailed guide for 2022 Marketing August 17, 2022


What are Software Applications?

Software Application can be defined as software that uses a computer’s features to complete a specific task. The user will have direct interaction with the Software Application. IT aids them in becoming more productive and completing certain personal or corporate activities. Software Application also includes software that is produced internally or externally to meet a company’s specific needs. An operating system will always be the foundation for application development.

Software Application comes in a variety of shapes and sizes, each with its own set of functionality. Each of these pieces of software is intended to make your life easier in some way. Many of these are aimed at improving the user’s efficiency. This type of software is distinctive and provides an excellent user experience. Various sorts of Software Applications that you have used at one time or another can be found in your system. While there are many distinct types of software applications, let us talk about the most widespread ones.


Broad Categories of Software Application

1 – Freeware

It is offered for free, as the name implies. You can employ freeware Software Applications that you can download from the Internet. Even if you pay qualified software engineers to do the job, you won’t be able to change or customize this software without unlawfully messing with the source code. AdobePDF, Mozilla Firefox, and Google Chrome are examples of free Software Applications that provide some basic functionality. These are available for download on the internet.

2 Shareware

This is given away to users for free as a trial, usually with a limited-time offer. If consumers want to keep using this Software Application, they will have to pay. When users are given access to the source code of a piece of software, they are typically encouraged to copy and distribute it. WinZip, Snaplouch, and Adobe Acrobat are instances of shareware.

3 – Open source

The open-source software application, as the name implies, has an open-source code that is freely available on the internet. This type of Software Application allows you to customize the software and even add new features. Many people genuinely assume that open-source software is the same as free software. However, in this case, ‘free’ refers to the freely available source code, which makes the software available for development. These could be offered for free or for a fee. Open-source Software Application examples include Moodle and Apache Web Server.

4 – Closed source

Closed source software applications have closed source code. Even if you have a premium account, no one can see or see the source. This category includes the majority of the Software Application packages you use. These are usually chargeable and have patents on the source code’s intellectual property rights. It usually comes with a set of restrictions. Microsoft Windows, Adobe Flash Player, WinRAR, MacOs, and other applications are examples.

Most Common Types of Software Application

All the types of Software Applications we are about to discuss now belong to one of the categories we discussed above.

1 – Word Processing Software

Let us use the following application as an example in this case: Microsoft Word is a word processing program. Word Processing software is used to manipulate, format, and create notes, letters, faxes, and documents, as you may know. Synonyms and antonyms are among the functionalities available. With the word art tool, you may customize the fonts, colors, and styles to your liking. It also has features for error checking, as well as grammar and spell checking.

2 – Spreadsheet Software

Let us use Microsoft Excel as an example before moving on. To execute manipulations and calculations, spreadsheet software is used. Data is stored in intersecting rows and columns in spreadsheet software. A cell is the intersection of a row and a column. The row and column labels are written in the cell. We can define the data value as text, date, time, or number while entering data into the cell. It includes numerous formulas and functions for doing calculations such as arithmetic, logical, and text operations, among others. It includes graphs and charts for displaying data graphically. Lotus 1-2-3 for Windows and number for MAC OS are two more such examples.

3 – Presentation Software

Presentation software allows you to present your ideas and thoughts in a visual way. The material can then be presented in the form of slides. The software consists of three elements: a text editor for entering and formatting text, an inserter for graphics, text, video, and other multimedia files, and a slideshow for displaying the data. You may add videos, documents, charts, graphs, and photographs to your presentations to make them more interactive and interesting. Microsoft PowerPoint is the best example When it comes to developing an app, you may be debating whether it is better to spend a few thousand dollars on a professional or save money and hire a freelancer. However, if you are a more serious business that requires high-quality software, we would advise you to spend some money on hiring a professional app development agency. Why? Because it comes with a slew of advantages. Approaches and other codes become vital for new technology for the developer on a personal level. Professional developers, on the other hand, operate as part of a team and can deliver greater results in less time. They provide low-cost custom app development services. Greater mastery of features is provided by an app development company. presentation software.

4 – Multimedia Software

Multimedia software allows you to edit, record, and generate video, audio, and image files. Video editing, graphics, and animations all employ this type of app software. VLC player, MX Player, and Windows Media Player are all examples of multimedia software. Many applications for mobile phones and the system have been available as the entertainment mode has grown. Multimedia software applications include music and video entertainment apps, navigation apps, social networking apps, news and weather apps, educational apps, and ebook reader apps for test preparation.

5 – Web Browsers

Web browsers or simply browsers are Software Applications used to access and view websites Web browsers, or simply browsers, are software applications that allow you to access and view websites through the internet/World Wide Web. It fetches the required information from a web server and displays the content just on the screen when the user wants it. Google Chrome, Internet Explorer (now Microsoft Edge), Firefox, MS Edge, Safari, and others are the most popular web browsers.

6 – Simulation Software

The term “simulation” refers to a recreation of the real world and its surroundings. The simulation provides a real-world physical environment to mimic similar behavior, function, and key nature. Hence, a monitoring tool that allows the user to view a process without performing it is known as simulation software. When the work of an existing system is not very accurate, predictable, or harmful, such software is useful. Engineering, robotics, flying systems, weather forecasting, testing, teaching, and video games all use it. The best example of simulation software is MATLAB and Ansys.

7 – Database Software

A DBMS (Database Management System), often known as a database Software Application, is a collection of data connected with any application. This aids in data organization by allowing users to create and manage databases, as well as store, alter, extract, and search for information within them. When we start an application, it pulls data from the database and modifies it before storing it. MS Access, Oracle, MySQL, Microsoft SQL Server, PostgreSQL, MongoDB, IBM Db2, and other database Software applications are all examples.

FAQ: What is a Custom Software Application?

Custom Software Application is a tailor-made application that is designed, created, and deployed for specific users. It requires expertise to actually develop an entire Custom Application. And as you know, different people choose different aspects of the app, but they all don’t know how to apply those features professionally. Explaining the required functionality to the developer and letting them know what you want from the app is the best strategy. They comprehend the entire scenario and put the recommendations into action in a technical and systematic manner. 

Even though there is a certain choice of features based on availability, the developer makes tweaks to offer originality to the product. You can also concentrate on other critical core business tasks by delegating app development to experts. Though you can engage individual freelancers for your app development needs, it’s always best to have an expert team on board.

How Incentius helps you build your Software Application

When it comes to choosing the appropriate Software Application for your company, you’ll need to make informed selections, hold brainstorming sessions, and think critically. You’ll need to define and prioritize your requirements, as well as assess and budget for your current process. You should also know exactly what you’re looking for and what you want to achieve with the new Software Application.

As you may have figured, app development is a job best left to professionals. Incentius is a technology and professional services company specializing in analytics, operations, and product development.

Data is the new Oil- Here’s how big data fuels business Marketing March 25, 2022

What do we mean by “Data is the new Oil”?

Data is more precious than ever in today’s digital economy. It’s essential for proper operation of everything, from public organizations to startups. Progress would come to a standstill without it. It’s evident that data is the new oil, and that the major prospect is how big data can better our lives. Many firms’ data infrastructure is still a cost center today, but it can be turned into a profit center by leveraging big data to enhance things on a daily basis. Every firm in the world has a significant opportunity to produce new goods and services across all lines of business by combining internal and external data. 

Owing to these benefits, it’s reasonable to argue that information is the 21st century’s oil, and analytics is the combustion engine. Perhaps we’ll come back with a separate blog to talk about the emergence and significance of analytics.

How does data help businesses?

The statement has clearly grown in popularity over a few years. However, in what way can businesses leverage big data to comprehend its position in the business world? It is worth mentioning that this is an era of advancements in AI and ML. What are some of the ways that big data may be used as a useful resource? Despite the alleged threat that automation poses to jobs, I prefer to take an affirmative approach. By automating routine yet time-consuming operations, experienced people may focus on more profitable tasks. Let’s have a look.

1. Data drives better and faster business decisions:

Leaders can use data to make better judgments about where their company should go. You can do more than just analyze historical patterns with current insights. While big data analytics tools might display a lot of statistics, knowing what data you’re searching for in the first place is essential for generating valuable insights. Any company that has a website, a social media presence, and accepts any type of electronic payment is gathering information on its customers, user habits, web traffic, demographics, and more. If you can figure out how to get all of that data, it’s full of possibilities. Nothing beats having actual data to back you up since it provides organizations with the tools they need to make better decisions based on evidence rather than assumptions or gut feelings. 

You may take proactive measures based on known data, utilizing patterns and trends to make important adjustments that will increase your production — and your bottom line. However, in order for this to happen, everybody in the firm must have access to the information they require to make better decisions. Users throughout the organization should be able to examine and analyze data to get answers to their most urgent business problems. You’ll have more confidence in your company decisions and become more adaptable if you have good data on your side. Businesses may use big data to make better marketing decisions, track social media participation, and forecast sales patterns.

2. Data enhances business operations and processes:

Data is a driving force behind the growth of automation. From recruiting to learning and development, data and automation have the ability to totally revolutionize a wide variety of manual tasks. Difficult, repetitive activities can thus be performed by robots or algorithms. Big Data aids in the understanding and improvement of company operations, allowing you to save money and time. By analyzing data on how different marketing channels function, you can determine which ones provide the best return on investment and concentrate on that sector. Alternatively, you may investigate why other channels aren’t functioning as well and attempt to enhance them. This would enable you to create more leads without increasing your advertising budget. 

Data from business processes may be tracked and reviewed to address potential shortfalls. It allows you to better understand each phase of the process and you may take actions accordingly. Big Data enables you to quickly test several versions of increased software designs. You may learn about lead times, material prices, efficiency, and other topics. It enables you to increase the effectiveness and competitiveness of a variety of business processes.

3. Data provides a better understanding of consumers:

Businesses may use big data to make decisions about attracting new consumers, retaining existing customers, and enhancing customer service. A corporate organization may profile clients in a wide range of ways using data. With good data in hand, you can figure out who appeals to your target audience and who doesn’t. This allows a company to have a one-on-one dialogue with customers in real-time. Based on what you learn, you may change your marketing approach or even your sales training. How do you know who your customers are if you don’t have data? How can you tell if customers enjoy your items or if your marketing efforts are working? How can you know how much money you make or spend? Understanding your consumers, market, and useful patterns requires data. 

One of the most significant benefits of data is that the more you know about your clients, the better you can offer them. You will become a business of the past if you do not use data to unearth insights that can steer your organization into the future. One of the most effective methods to gather and use feedback is through data. It assists you in gaining a better understanding of how clients see your services and goods. Understanding your clients is crucial to your business’s success. Data may be used in practically every aspect of your client interaction. It may also help you gain a deeper understanding of your present consumers and boost your retention efforts. As a result, you’ll be able to make the essential adjustments and rework your items. Fortunately, innovations in big data processing and analytics have made using data to build your organization easier than ever before. And we have tools to help you accomplish it.

4. Data helps you generate more income:

Data may be monetized to increase revenue or generate a new revenue source. Data may help you get insights into the market and your customers. However, this information is useful not just to you, but also to others. Trend data might be sold to major enterprises in the same industry. By utilizing the big data collected, companies and customers may get closer. It’s also worth mentioning that data may help businesses save money. 

Apart from this, data-driven fraud-detection technology has saved billions of dollars by detecting and preventing fraudulent transactions. Machines and algorithms now have more data to learn from as a result of the explosion of data. Businesses will have even more interesting options to automate operations, make better decisions, delight consumers, and more as a result of this. Data will undoubtedly continue to play a significant part in a variety of sectors throughout the world. It has the potential to achieve wonders for a company. It’s critical to teach your personnel on data management in order to gain additional rewards. Your firm will be more productive and efficient if you manage big data properly.

At a Glance

Data is called the new oil because of the capability that it holds to transform the business and operational model of today’s organizations. Big Data is now at the heart of almost all business decisions. Data helps businesses in the following ways:

  • Smarter decision-making
  • Enhanced business operations
  • Better customer experience
  • Revenue stream

It is 2022 and if you fail to make the most of the data available to you, you will be left behind. Want to stay ahead of the competition? Incentius is just the right place for you. To know about our Data Transformation and Analytics solutions, click here or contact us.


Partnership with emerging startup Humblx Marketing February 23, 2022

Incentius is pleased to announce partnership with a leading startup in digital housekeeping management, Humblx. Both of the organizations, together, want to evolve the way companies manage their technology. As per the engagement, Incentius will work closely to

  • Add functionalities catering to unique operational use cases and processes that every onboarded client may have
  • Help Humblx increase the adoption with new features and functionalities that will reduce manual efforts of housekeeping staff. This will make the overall usage more convenient for their current set of end users and hence lead to higher rate of adoption.

While this partnership will help us build further depth to our services portfolio it will also help our partner scale up their operational needs as well as provide an impetus in their efforts to raise the next round of capital. Our team is excited and thrilled to be providing end-to-end automation services to a probable revolutionary platform and will continue to focus on the mission of improving the overall effectiveness in the current process,” said Sumeet Shah, Head of Growth at Incentius. 

About Incentius:

Incentius is a new age technology company that creates innovative cloud-enabled business intelligent solutions and out-of-the-box platforms for enterprise organizations and startups using secure and scalable technologies. Our partners have benefitted through our engineering expertise which has helped them choose the right technology for their businesses. 

About Humblx:

Humblx is the next-gen software for day to day housekeeping management. The company helps facility managers to manage and supervise housekeeping staff using digital checklists and customer feedbacks. The software has many features like Shift scheduling roster, Real time notification of issues, Issue based ticketing with automatic escalations and a Detailed Analytics report of monthly performance audit which makes everything a smooth experience. 

5 Ways to make Innovation a way of life in your startup Marketing February 10, 2022

Using new technologies and new methods of thinking to add value to a current idea or product, as well as to create significant changes in society, is what innovation entails. While the ease of access to financing has been named as a major factor in the startup ecosystem’s growth, it was the focus on invention that helped write the success story. 

People are the only constant in today’s society, especially in a world where technology cycles last anywhere from three to five years. Some adjustments in the way things are done are needed to keep the users and employees engaged and encouraged. How can we tell what modifications are possible? This is where innovation comes into play. Your company will grow as a result of your innovation, and you will be able to keep ahead of the competition. 

You’ll be able to maximize your startup and obtain a competitive advantage over your competitors if you use innovation to take advantage of new technologies. This shifts values and results in an entirely new startup culture. Below are Top 5 ways you can make Innovation a Way of Life in your Startup:

1. Define jobs inclusive of innovation:

Create occupations that revolve around innovation. Make it a requirement for a job. The first step in developing a spirit of innovation is to create a comfortable environment in the team where everyone can be themselves, and don’t carry the baggage of their title. Many high-tech organizations recognise that they won’t be able to attract the top personnel unless they provide the kind of flexibility that allows employees to take charge and innovate. Some of those ideas that had been selected and taken charge of by the employees themselves may even turn into a blockbuster product or company line. A younger team member can have a wonderful idea but be afraid to express it, therefore egos must be set aside. The inclusivity of innovation in job profiles will make employees feel confident in putting ideas forward. Employees will feel more confidence in putting forward ideas if innovation is included in job descriptions. This greater diversity of thought underpins an innovative mindset.

2. Empathize with the Customer Feedback:

Customer input supports companies in the effective launch of wanted and required products and services to the market, as organizations are always challenged to stay ahead of their competition by developing innovative solutions. Engaging with clients and learning about their top concerns is critical to instilling an innovative mindset in a group. Analyzing the complaints, ideas and general feedback is a fantastic way to encourage creativity. Getting honest feedback from them helps you realize what you did correctly and wrong, and it inspires everyone to come up with the best solution. Customer feedback is a priceless and limitless source of ideas that can help you match your product innovation with their current and future needs. When you start listening to your customers, you’ll be able to hear their expectations and, as a result, you’ll be able to plan for future enhancements. You’ll save time and money by listening to your customers instead of wasting time and money developing unsatisfactory products. What matters more is that customer input fuels innovation that customers actually care about.

3. Be experimental and embrace failure:

Innovation necessitates a certain amount of risk. Risk, on the other hand, frequently leads to failure, and Startups must be prepared for and accepting of this reality. Failure does not always imply a blunder. It signifies an important business lesson was learned if it was well-intentioned. The simplest way to stifle innovation is to institutionalize a corporate culture that punishes failure. Working cultures that encourage bold actions and unconventional thinking, whether or not they succeed the first time, have been critical to the success of many of today’s famous brands. When corporations play it safe, they don’t make breakthroughs. Unfortunately, most startups are only interested in small changes and methods. Adaptable organizations that can pursue both evolutionary and revolutionary breakthroughs are uncommon. These developments necessitates a cultural transformation. Employees must be given the flexibility to try new things and explore new possibilities. Failure is celebrated in some companies, which encourages innovation. It is high time now that you should embrace failure and take smart risks.

4. Support Creativity in all ways possible:                  

Encourage employees to convey their narrative to all stakeholders, including those who will immediately benefit from their innovation and those who will provide funding. Your most valuable resources are the individuals you work with. You may have some fantastic innovators in your startup who have yet to be discovered, and the more individuals who contribute, the more power you’ll have to generate and develop amazing ideas. You’ll want to personalize your approach based on what each person values and what you require of them. It could also be worthwhile to crowdsource innovative ideas from people who aren’t in your near vicinity. In the new working paradigm, providing the necessary care and support for employees will be critical to preserving a culture of innovation inside teams. Because it is crucial to care about the team in order to encourage innovation, support, including employee perks, must reflect these changes in working lives. Incentives can also aid in the development of new ideas. Another option is to give employees equity in the company if the product succeeds.

5. Enter Design Thinking:

The complete employee journey is the emphasis of how work is done with design thinking, which removes any needless workplace complexity. Many startups assume that complexity is a barrier to their success. As a result, the majority of executives consider design thinking to be a critical strategic step in enhancing efficiency. Learners’ experiences are prioritized over training content in design thinking. Intuitive and user-friendly experiences are also a focus of design thinking. As a result, when it comes to learning, professionals must pay close attention to the tools and technology they employ while disseminating information and updating abilities. Design thinking is employed in the creation of very intuitive, hands-on learning systems. Design thinking may be a powerful tool for enhancing employee experience, increasing customer loyalty, and raising competitiveness in comparison to other startups.

Conclusion: The future demands inventive thinking, which necessitates a transition from thinking of innovation as a notion to thinking of it as an attitude that must be ingrained in the minds of all employees. We will see a dramatic acceleration in the enhancement of both customer and employee experience in the employment landscape when organizations place a dominant focus on innovation as an intrinsic demand of every single worker.

Why choose MEAN Stack Development for your next project? Marketing January 20, 2022

Creating a web application necessitates the use of a software stack that you can trust, rely on, and that deliver effective results. Modern developers employ a mix of new technology to achieve faster and better results in their projects. The MEAN stack is a great example of this type of innovation. 

What is MEAN stack?

MEAN Stack is a JavaScript-based web and app development platform utilized by millions of people across the world. It is a collection and integration of technologies used to create web apps. Several Web App Development Companies employ MEAN stack technology, which stands for “MongoDB, Express.js, AngularJS, Node.js.” It’s an open-source stack for developers who want a quick and systematic way to prototype MEAN-based web apps. MEAN is a full-stack JavaScript that runs from client to database to server. You can deal with your items utilizing specific attributes with MEAN Stack programming. You may also revolutionize and update the data layer without having to worry about migrations. Understanding the benefits of MEAN stack development and what you require from the project will also help you decide what factors you need to consider while hiring a software development company, or whether you should go with in-house development or outsourcing.

Why should you choose MEAN stack development for your next project? 

1. Reduced cost development:

MEAN JS is an open-source full-stack JavaScript framework that can help you stay open-source and free. Technology is written in MEAN Stack in an open-source programming language, JavaScript. As a result, the platform is open-source as well which means you can download it for free and use it. Furthermore, when compared to the LAMP stack, the MEAN stack requires fewer total developers. License costs are also not charged by MEAN Stack development businesses.

2. Flexible and efficient:

After app creation is complete, the developer can easily begin testing on a cloud platform. MEAN Stack makes developing, testing, and deploying apps considerably easier and more efficient. It is more efficient than most other systems and has a competitive advantage. JavaScript is one of the most widely used languages in project development, and it makes shifting duties and handling issues simple for the entire team.

3. Based on Javascript:

The JavaScript language is used to implement the entire MEAN web development process. JavaScript is a multi-paradigm, high-level language that is used extensively in data management and recovery. Overall, it’s a very developer-friendly framework that helps the entire MEAN Stack development team by providing faster backend replies and allowing the application to evolve.

4. Easy data transfer:

Anybody, whether they are front-end or backend developers, can learn MEAN stack development quickly. It is simple to comprehend, grasp, and apply during the development process. JSON files are a data exchange format that is used by Node.js and Angular. With the help of mean stack development services, data transportation across the system is also relatively painless.

5. Interactive:

Real-time apps can help you engage a wide range of users. In any web application, Angular is well-known for its amazing user interface (UI) and user experience (UX). As a result, many of your favorite brands employ Angular.JS, which is widely regarded as the best front-end technology. It also supports the Model-View-Controller architecture, which ensures that the user interfaces are of high quality.

6. Influential community:

JavaScript has a big user base. The frameworks are enabled by developers. The deprecation of Angular.js in favor of Angular is the most popular example within their network.

7. Infinite modules:

With the help of Node.js, the MEAN stack can control an endless number of modules. It also provides a large number of JavaScript modules which can be beneficial to the users. Because these libraries provide pre-defined outputs, developers don’t have to write long programs to get certain results. These libraries are extremely quick and ensure that the entire code is proper. Overall, libraries save the programmer time and increase the rate of the creation of software.

8. Large Talent Pool:

JavaScript, being one of the most frequently used programming languages in the world, provides aid to developers all over the world and contributes to the evaluation of development companies. There are also specialists all over the world that are dedicated to helping other medium-stack web developers with their problems.

9. Brilliant Performance:

NodeJS is a key component of the complete MEAN stack for development framework, ensuring high performance. With its high-end outputs, it may be used to create interactive web-based applications. NodeJS is easier to grasp, understand, and provide better outcomes than other programming languages. NodeJS is the most widely used framework for creating high-performance server-side solutions and tools and you can find developers who can help you create web applications.

10. Efficient Management:

Companies that use MEAN stack projects benefit from the use of JS. There is no confusion for the management team because the dynamic teams all speak the same language.


For building dynamic, exceptional, and highly rated online apps, MEAN Stack makes for the greatest possible choice of framework. It is used by top mobile and web application development businesses that are increasingly using this contemporary approach to creating.

Programming mistakes to avoid Marketing January 12, 2022

Behind building software, there is a team of skilled, talented programmers who put their heart and soul into any project. Programming is a process that the developers’ community thoroughly enjoys because this is their passion, this is what they do for a living. There are dos and don’ts for everything in life. Programming is no different. Programming is not a very simple process and requires a lot of effort and attention. To make sure that all of your hard work does not go wasted, here are some programming mistakes that you should look out for: 

1. Avoid repetition:

Why make your program bulky when you have the chance to not do that? If you are copy-pasting a certain code multiple times, then you need to understand this sign and do something about it. Repetitive coding is very common and most of the programmers might have come across the same mistake but there are always other options for you to make the coding process easy without being repetitive. Inserting functions or loops in your code might be a few options that will help you through the process.

2. Understand the assignment:

 Input, output, conditions, programmers need to take into account every little detail they can think of. Coding is not a quick process. It consumes your time, hard work, skills, and so one would need to ensure that they are not proceeding in the wrong direction. After hours of coding, late nights spent in front of the screen, nobody would want to see that the software has failed because of some silly errors. Take your time to understand the project, what the requirements are, and how to go about the process. Ask the clients what they expect from this project. Get into the details, research thoroughly and be prepared. Make sure everything is in place before you begin. 

3. Variable Names:

 Say you are working on a program today and the day has come to an end. You decide to complete the remaining part of the program tomorrow when you come back to the office. Now as you come back to the office and look at the screen, what would you want to see? Variables names precisely according to what the function represents or variables named after whatever it is that you were feeling good about yesterday? The prior choice, correct? Variables play an essential role in any and every language. Naming them is not a difficult task but it just needs to be accurate. 

4. Keep it Simple:

One needs to understand that coding may be a complex process but every program does not need a complex code. Keep it simple, keep it basic. The idea is to solve problems and if that can be obtained through an easier yet efficient path, then go for it. A code that is simple, efficient, and easy to manage will cause no harm and thus it becomes the ideal choice.

5. Negate confusion:

There are so many choices for building software in the market today. Python, Java, Scala, or frameworks like Vue, Node.JS, etc. They all have their different set of capabilities and thus attract the attention of developers. You need to understand that language overload is going to cause more problems and will not result in a fruitful outcome. Algorithmic thinking should be the basis for your projects. 

6. Backup is important:

Taking risks is brave but when it involves continuously working for 6 hours, skipping lunch, and hard pass on that afternoon nap, then you might not want to be the daring type. After putting so much effort into a project, how would it feel to know that the entire data is gone? Just like that? You would feel pretty frustrated, right? That completely makes sense. To avoid that from happening, make sure that you take timely backups and keep the programming updated. Such a precious piece of work deserves to be protected at all costs. 


It is okay if you make a mistake unknowingly, but if the same thing happens twice then it cannot be termed as a mistake. Now that you know about some of the most popular programming mistakes, make sure that you avoid these as they will have a positive impact on your coding. 

AngularJS vs Vue.js: Which is the Best Front-end JavaScript Framework? Marketing January 11, 2022